Bassist Dan Haigh, who directed the video, and Deep Elm founder John Szuch both released statements:
Haigh: "this is social commentary on how violence is inherent in our culture. It's a real shame that rock music can't be the platform for revolution in modern media like it used to be."The new alternative video for "Paint Your Target" was directed by Sam Brown for Flynn Productions. Both versions of the video are now online to view.
Szuch: "Censorship has gone too far. This is a bunch of school children playing with their fingers pointed like guns. You'll find this on every playground in America... We live in a society of war...perhaps we need to focus on what we are teaching our children."
Paint Your Target: Original | Alternate