The label struggled with a name for the service explaining:
Announcing iShit: the G7 Welcoming Committee Records Download Store.
Just kidding! It’s not really called iShit. It actually doesn’t have a name, other than “the G7 Welcoming Committee Records Download Store.” We played around with some ideas for names, like “iPoliticallyRadicalTunes” or “eRevolutionaryActivistMusic”, but they were already trademarked by Victory Records.
You can expect to have you digital downloading urges quenched here.