The record promises a "a scathing examination of commercial culture and it's adverse effects on life in general, and on rap music specifically." Fite explains:
I saw hip/hop being co-opted by commercialism and tricked out in an effort to disguise the hidden agenda of economic, intellectual, and spiritual degradation that we have come to know so fondly as popular culture,
I intended to make a record that was free from the paradox of art reconciling with commerce, Conversely, I intended to make a record where art attacked commerce and its constituents, openly and without hesitation. I intended to make a record with an accusatory finger pointed at the world (myself included), shouting, "GUILTY!!!!!!!!" Guilty: for spending too much time on money, and not enough time on madness. Guilty: for believing in advertising so much that we have become advertisements ourselves.Guilty: for not holding up the red card of accountability and demanding change through self awareness.
Fite releases his Anti debut, Gone Ain't Gone last year.