Labelmates Thrice were early supporters of the organization. They discovered the charity while working on the video for "Image of the Invisible." While the video was based on the fictional French film, it brought to the band's attention the plight of the children of Uganda, many of whom are kidnapped from their parents and forced to serve in the rebel armies currently in conflict with the government of the country.
Spokesperson and bassist Pete Wentz recorded a short interview as the band embarked on the trip. Besides joking a little about the trip, Pete discussed what interested people can do to help the charity.