Hopeless has announced the launch of a new imprint. Named P is for Panda, the label is the project of Chad Pearson who founded and ran The Militia Group for 12 years. While the company initially began as a t-shirt company, Chad is now branching out into a proper indie label. Like Hopeless' other imprint, Subcity Records, P is for Panda has a strong charitable arm, with a third of its profits going to various charities.

The first release on P Is For Panda is a compilation featuring 16 songs from eight up-and-coming groups, including Gasoline Heart, Discover America, Damion Suomi, Mike Dunn & The Kings Of New England, and more. The album will retail for $1.98 and be available digitally August 5th, with a physical street date of September 2nd. In continuing with the clothing side, P is for Panda has also unveiled a new summer line of t-shirt designs from artists Jesse LeDoux, M. Brady Clark, Brian Manley and Roy Fleeman.

To celebrate the new musical venture, a CD release show and label launch for P Is For Panda will be taking place July 25th in Atlanta at the Highland Inn Ballroom Lounge. Featuring music and artwork from the company's collaborators, admission is two cans of food that will be donated to the Atlanta Community Food Bank. Ten percent of all art sold will also be donated to the Valentino Achak Deng Foundation in order to help rebuild schools in southern Sudan.