"Way back in the dark ages of the early 1990's, a regular guy with an irregular name was a student at Northeastern University in Boston, Massachusetts. That young gentleman was Rama Mayo.

In the fall of 1994, in the depths of his smelly dormitory hall (which was co-ed, by the way, meow!), he began his fledgling little record label. Big Wheel Recreation was born.

For the next five years, his label grew quickly with releases from hard-working bands like Jejune, Fastbreak, Braid, In My Eyes, No Knife, Ten Yard Fight, and the Ivory Coast.

BWR next teamed up with friends who ran other labels in the Boston area. Together they formed an entertainment conglomerate called Initech. From a single facility near Fenway Park (a baseball stadium), they pooled the resources of several Boston labels with booking and publicity agents, and Ohio's Lumberjack Distribution.

By 2001, Rama had opened a second BWR office in Los Angeles (a large city) and had made a name for the label with releases from hot acts like Jimmy Eat World, Piebald, At the Drive-In, and The Hives."

excerpted from http://www.bigwheelrec.com/about.html