According to a press release from the label in 2005, Warcon is a "new multi-faceted entertainment company that is designed to appeal to young music and action/sports consumers between the ages of 12 and 24."

Specifically, the company is conceived as an "all-encompassing brand name with record label, touring, publishing, design, media management and clothing visions, WARCON’s mission is to make itself synonymous with the punk/metal/post-hardcore lifestyle. "

The company was formed by Kevin Lyman, co-founder of the Vans Warped Tour, and Bob Chiappardi, founder and CEO of Concrete Marketing