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Times New Viking - Rip It Off (Cover Artwork)

Times New Viking

Times New Viking: Rip It OffRip It Off (2008)
Matador Records

Reviewer Rating: 3
User Rating:


Contributed by: JesseJesse
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Having a gimmick will get your band noticed; however, it tends to wear thin after a while and cause great annoyance and dislike amongst critics. Times New Viking are a lo-fi loving trio who have stepped into gimmicky territory. Their early 2008 release Rip It Off uses guitar, keys, drums, and dual v.
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Having a gimmick will get your band noticed; however, it tends to wear thin after a while and cause great annoyance and dislike amongst critics. Times New Viking are a lo-fi loving trio who have stepped into gimmicky territory. Their early 2008 release Rip It Off uses guitar, keys, drums, and dual vocalists to bring us fast, energetic pop songs in the vein of Mates of State and rawness reminiscent of the Sex Pistols. However, someone on team Times New Viking decided that as a band with a name based off of a font pun, they should run their entire album through a digital meat grinder to come up with the most grainy, distorted sound ever committed to a major label-funded release.

No, I get it. I understand the appeal for lo-fi recordings. I'm a fan of the lo-fi. You can see me rocking out to Guitar Wolf whenever you want to. But the sad part about this album is that it comes off as too forced. When I can record a better sounding album through my laptop speaker, you have to be doing something wrong. And I wouldn't even be complaining, but the distortion levels are so high that most of the melodies are lost to the white noise permeating every note that pushed itself into the red.

And I can't help but find it, well, gimmicky. Which sucks.

That being said, there are some gems on this album. "(My Head)" rocks out with some great Jesus and Mary Chain-style progressions while "Faces on Fire" is a toe-tapping, driven rock song. "Off the Wall" is one of those tunes you wouldn't mind zoning out to. "Times New Viking vs. Yo La Tengo" features some great proto-punk guitar riffing.

But most of the other songs just get lost in the noise. Maybe I'm missing something by not seeing the band live, but I can't seem to play the album loud enough before the distortion hurts my ears. And you know that has to say something about the tonal range of those high mids.

 

 
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Fine Print: The following comments are owned by whoever posted them. We are not respon sible for them in any way. Seriously.
AnalCabbage (May 9, 2008)

This is probably the only truly great release so far this year.

jesse (February 4, 2008)

Matador is part of the Beggar's Group. XL, Matador, too pure, 4AD, Beggar's Banquet, Rough Trade, etc. Beggar's Group is 49% owned by Warner. Or maybe one of the others. I can't remember which.

ElVaquero (February 3, 2008)

what happened to all the comments on the reviews?

and also this was not major label funded, matador hasn't had any major label associations since 1999

decent album, it makes a lot more sense with headphones

danperrone (February 2, 2008)

fifth graders could have made this shit. it's fucking terrible.

WellFedFUCK (February 2, 2008)

I agree with you to some extent but this album is meant to be listened to LOUD. All of the melodies are there, it just takes repeated listens to see how great the songwriting really is. My head is by far the best track

greg0rb (February 2, 2008)

This sounds pretty cool actually. I may have to check this out cuz I'm on a total Jesus and Mary Chain kick right now.
-Greg

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