Richard Reines and Stefanie Reines, co-owners of Drive-Thru Records have launched Love Minus Zero Recordings. The label is the second sublabel for Drive Thru, with the previous being Rushmore Records.

The label has revealed that their first signing is Roark, a New Jersey based singer-songwriter. Roark will make his debut for the label with Break of Day on February 20th, 2007. Roark recorded the album with Chris Badami and has promised a tour with Pete Nischt set to kick off the second week of February.