With their sophomore full length, If Only You Were Lonely, due out tomorrow, Victory Records act Hawthorne Heights has made a call for fans to help "take rock music back." The email, sent to the hundreds of thousands on the band's mailing list, had this to say:
You buying our album tomorrow has much greater meaning than simply supporting Hawthorne Heights. ROCK music needs your support. Our society and culture has put rock music on the backburner. If our album can debut at #1 all of us will have taken ROCK music back to the top of the charts where it belongs. You might ask, how has ROCK been put on the backburner? A current example is an artist that we are up against called Ne-Yo. Many people are saying that Ne-Yo is going to outsell us because Ne-Yo has had a tremendous amount of over the top, mainstream media coverage. His album will be in stores tomorrow. Radio has played his single 160,000 times. Our single has been played 3,800 times. We know that does not seem possible but it is the truth. Ne-Yo is on a major label. Hawthorne Heights is on an independent label.

ROCK music needs to win tomorrow. Independent needs to beat Major tomorrow.


Tomorrow, our second album, "If Only You Were Lonely" will be in stores. We are reaching out to you because Hawthorne Heights can use your help. We need you, your friends and anyone else you know that likes ROCK music to buy our album tomorrow. The only reason we are able to be a band is because of your support. Without you we would not be able to do what we do.

You buying our album tomorrow has much greater meaning than simply supporting Hawthorne Heights. ROCK music needs your support. Our society and culture has put rock music on the backburner. If our album can debut at #1 all of us will have taken ROCK music back to the top of the charts where it belongs. You might ask, how has ROCK been put on the backburner? A current example is an artist that we are up against called Ne-Yo. Many people are saying that Ne-Yo is going to outsell us because Ne-Yo has had a tremendous amount of over the top, mainstream media coverage. His album will be in stores tomorrow. Radio has played his single 160,000 times. Our single has been played 3,800 times. We know that does not seem possible but it is the truth. Ne-Yo is on a major label. Hawthorne Heights is on an independent label.

ROCK music needs to win tomorrow.

Independent needs to beat Major tomorrow. If all of you take action we can create history. The mainstream media may not choose to fully embrace this ROCK band from Dayton, Ohio but all of you have. No one can take that away from us. It cannot be bought because it comes from the heart. That is what makes us different. Your support means everything to us and is the most valuable thing that we have. You are the people that we depend on. This is as much about you as it is about us. You hear our voices every night. Now, we need to hear yours. You see us at our merch table every night. We need to see you in the stores tomorrow. We cannot come out on top without you. Passion and music with real meaning has a chance to beat out what the media forces down our throats. No one expects us to win. We need to prove them wrong. They underestimate us. Please help us create history tomorrow. This is a `call to arms', a `battle cry', not just for Hawthorne Heights but for all of the other great ROCK bands and independent labels that we all love. All of us deserve this and it is something that we can do together.