Though much has been made of Radiohead's decision to release their album for donations, the future use of this practice may be deterred a little by the results of a recent survey which found many people paying nothing or next-to-nothing for the album.
According to the survey, 62 percent of the people who downloaded In Rainbows in a four-week period last month opted not to pay a cent for the record. The remaining 38 percent voluntarily paid an average of $6. There were extreme outlier's of course - with Nine Inch Nail's Trent Reznor paying $5,000 for the record - but these numbers suggest that the band wouldn't have been much worse off if they had simply licensed the record to a major label. In the face of internet downloading over the past few years, many have argued that people are opting not to support the major label system or wish to support artists directly. Unfortunately, these results suggest that for most, price is still the only real factor at play. Games and Technology (103 comments)
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iamthebat (November 7, 2007)
It's been obvious for a long time that people who steal music just started using the "band's don't get the money anyway!" thing as an easy excuse... 5+ Replies
rearanged3 (November 7, 2007)
It was impossible to put in that many digits to pay 5000 bucks during the pre-sale. I haven't checked since. Trent Reznor is a liar. 3+ Replies
dontwantaname (November 7, 2007)
you know brian jonestown massacre has had all their albums up on their website for free and has for years. plus they have interviews, live shit, all their vids, records by bands they like and samplers. all for fucking free. they've done a fuck of a lot more with the free thing than radiohead. 2+ Replies
jordyboy (November 7, 2007)
The price of recording an album is a moot point with a band like Radiohead, who probably spends hundreds of thousands..hell, millions of dollars touring. A tour is what can make or break a band, when CDs are being sold in person (especially at a show) the consumer is more likely to pay full amount (which I'm assuming would be 15-20 at a show) to get the band to the next venue. Not that Radiohead really needs it monetarily, but if my band were on their level I wouldn't continue to pursue music of that stature if fans were showing little to no support, but I'm sure the millions of fans attending shows kind of prove that they have support (and make a lot of money) at their shows. Fuck it, how much do you think the CD really cost them? I'm sure Mr. Reznor knocked out a giant chunk of their recording fees, and do we know the total they have made show rest of comment 3+ Replies
EyesLikeBombs (November 7, 2007)
Did this survey take note of how many people downloaded it, didn't like it and decided it wasn't worth their money? The point isn't of this pricing model isn't "Der, this many people downloaded it so this many people should buy it." The point is that everyone should be able to hear it, and those who enjoy it should pay a price in accordance to the amount of enjoyment they got out of it. And please take note that a metricd ASSLOAD of people with no interest in Radiohead (Myself for example.) downloaded this when because of publicity. These are people that would not have downloaded, much less bought the album otherwise. 1+ Reply
wrongstring (November 7, 2007)
it works as a good test model and barometer for future releases. i paid 80 bucks for the disc box set with the vinyl and cds and book and additional tracks. still haven't got it yet but i'm expecting it to be awesome. beside that 120 bit download of in rainbows, while a great album, doesn't sound all that great quality wise. it is a way to see what people are actually willing to pay for in the anonymity of the web. that said, have you visited your local record store lately? Lou's records in Encinitas are expanding!
fox82 (November 7, 2007)
How about "adware" records? It's kinda like what 50 Cent does on his records anyway, but basically unless you pay for the record, say every 30 seconds you get a fucking advert about a cock extension or a Lexus or whatever. If anything, it would be funny. 2+ Replies
swiftjustice (November 7, 2007)
This doesn't take into account the people that wouldn't have bought it or even downloaded it if it just came out in stores normally.
xmadcowx (November 7, 2007)
This survey is misleading. It doesnt consider if those people who paid nothing would of bought the album in the first place had it not been free. it doesn't consider the profit that is being made from the average 6 dollar donations, which is a lot of money when you consider there is no physical production of the music and that I assume most of the money is going to Radiohead and assoc. anyways. It doesn't compare the potential profit of a hardcopy version with the download method (which theoretically could bring in more money for the band, even with less sales). I hate statistics.
Root_Beer (November 7, 2007)
Lets not be hasty to conclude much from this survey as it only samples "a few hundred people". The survey didn't provide a margin of error either so the validity is sketchy. 1+ Reply
Dante3000 (rich) (November 7, 2007)
Trent Reznor was incredibly bummed that the "0" key on his keyboard was stuck. 2+ Replies
SydBarrett420 (November 7, 2007)
Stop lying, the album has been liscensed and will be released on a major label early next year. Stop acting like Radiohead is some kind of trail blazer. This is a clever marketing tool by a savy band that still has their mouth wrapped around the corporate cock. 6+ Replies
fallingupwards84 (November 7, 2007)
its a miracle that as many as 38% chose to voluntarily pay. that's incredible actually. 2+ Replies
Dante3000 (rich) (November 7, 2007)
Okay, I made a joke about it a few posts up but is anyone else really kind of upset that Trent Reznor paid $5,000 for the album? Couldn't he find a charity or some bullshit to donate that money to? I understand he supports the cause and he wants it to work because it's "essentially" what he plans to do but I know it's also a PR stunt because Radiohead is the high profile act. I doubt he's donating $5,000 to quote unquote or to Defiance, Ohio. 2+ Replies
Lmnndtlgrph (November 7, 2007)
So, what? They only made $3.72 per download then. So not only did more people hear the new record (which means more people will be likely to come out on their next tour) but they still made more money per download than they would have made with each CD. 3+ Replies
karmabad (November 7, 2007)
it's not the matter of price i think...even if the cd is on sale at best buy for 6.99 people will still download the album for free, plain and simple. at this point the industry (indie and major) are unfortunately fighting a battle that they cannot win...its time to find another way to make money in music. 3+ Replies
jawwbrakerdan (November 7, 2007)
I think a lot of people aren't seeing the big picture. 1+ Reply
ihateallofyou (November 7, 2007)
this thread is just tons of people continuing to make excuses for the fact that they steal music. it makes me sick. music has less and less value every day and it continues getting harder for new bands to justify their continued existence. 3+ Replies
GlassPipeMurder (November 7, 2007)
i would probably donate like $30 for a new Swingin' Utters album.
NRO826 (November 7, 2007)
Heres a link to the original study. It sort of addresses the question of some users asking "how many people downloaded?" Apparently, it was "a significant percentage" of the 1.2 million visitors. 3+ Replies
Ghost_of_D_Boon (November 7, 2007)
Those that downloaded it for "free" still had to pay a 45 pence fee to Radiohead and their website partner in order to get the download. 1+ Reply
eran_zombis (November 7, 2007)
Does this account for those that spent $80 for the box set but downloaded it for free in the meantime?
jacknife737 (November 7, 2007)
Interesting news.
the_problem_with_fire (November 7, 2007)
I plan on downloading the Saul Williams album and donating $10-12 which is what i would pay at a reasonable price for a physical copy of the album.
sublimefan (November 7, 2007)
Think about this, Reznor over pays for a Radiohead album, then NIN releases an album the same way Radiohead does, 5 guys from Radiohead each over pay for the NIN record just like Trent did for them.
StuckInBielers (November 7, 2007)
"price is still the only real factor at play." What about size and wealth of the artist? Radiohead really aren't risking anything by doing this, its got nowt to do with integrity or supporting the artist. How can you support an artist whose already got more money than they can spend? I pay for Bomb The Music Industry albums and i paid for Saul Williams', but i wouldn't for this. 1+ Reply
neffernin (November 7, 2007)
This might have been said already, but they plan on releasing this hard copied as well. Being a radio head release, it will definately get sales. Therfore they are douchebags and trying to doubledip, getting their hardcore fans to pay for something twice ^^ 1+ Reply
FranklinStein (November 7, 2007)
meh, i'd rather donate 5,000 dollars to buy a sex doll and never leave my room...except of course to watch "the hills". 1+ Reply
HonestAbe (November 7, 2007)
I'm not quite sure why people seem so "jealous" and "angry" over the fact that Radiohead isn't the first band to do this. As most of you should know, a lot of the music you listen to is considered "underground" music, meaning 90% of the world doesn't even know it exists. I realize that is a hard concept to wrap your brains around, but consider some other interests people might have and realize that that you probably know little to nothing about said interest. If someone asked me about competetive figure skating, I could name Tanya Harding, and that Elvis dude. Yet I understand that some people consider it to be just as important in their lives, as I do music. The point being, we all know Radiohead is getting the attention off this as being "revolutionary," and maybe they are because their status brought it into the limelight. That's what happens show rest of comment 2+ Replies
Banger (November 8, 2007)
"these numbers suggest that the band wouldn't have been much worse off if they had simply licensed the record to a major label." | Features
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Wait a second ... you mean people chose not to pay for something that was offered for free? Wow, shocking.
I also hear that if you stand outside in the rain, you'll get wet. Just a rumor, mind you.