The director explained the concept:
I met the band backstage at their LA show and we decided that we wanted to make a video for the song. harlyne was friends with Ryan (aka Honus Honus of Man Man) and the two of them came up with this concept of a werewolf romance. I thought it was a great idea. Charlyne then reached out to Fred and Martin who she knew and they were both fans of the band and wanted to do it. Fred was really great. He flew out from New York for a night just to shoot it and was down for the cause. It's really intended as a tribute to classic Hollywood B movies. There's the Teen Wolf van surfing scene and an homage to several classic horror films. We weren't really worried about getting it on MTV as much as we just wanted to do something completely original.