A self-described "subversive" ice cream company called Icecreamists has risked a lawsuit and the ire of the Sex Pistols after using the band's iconic artwork for an advertising campaign.

The ad titled God Save the Cream, uses images from the band's famous single sleeve featuring the Queen on a union flag background. Among the companies produces is an ice-cream cocktail called the Sex Pistol, which comes with a shot of absinthe. Promotional material by Selfridges describes the company as "More Sid & Nancy than Ben & Jerry."

Check out the details here.