To that end, they have recruited Jaret Reddick of ska/punk outfit Bowling For Soup to play the new version of the mascot which we swear was invented with an exchange like this:
The pizza-and-game chain was founded by Nolan Bushnell, who also co-founded Atari. It is now run by CEC Entertainment Inc.
We at the network want a dog mouse with attitude. He's edgy, he's "in your face." You've heard the expression "let's get busy"? Well, this is a dog mouse who gets "biz-zay!" Consistently and thoroughly.[...] We're talking about a totally outrageous paradigm!