According to Pitchfork's story, Sub Pop punk act The Thermals and Trans Am both recently turned down large sums of money from Hummer. The bands described the SUV company as both "evil" and "despicable" respectively.

Apparently, the company had offered the bands tens of thousands apiece to use The Thermals' "It's Trivia" and Trans Am's "Total Information Awareness." Both bands have a policy to turn down the substantial sums of money which can be gained from advertising; sums which have even managed to entice bands like the Buzzcocks and Civ in recent years.

The Thermals Hutch Harris explained:

I never wanted to put songs in commercials and I still don't, So for the offer to be Hummer, it was just obvious that we wouldn't want to do [it] because it's so evil and there's no way we could support that. There's no way we'd want anyone thinking about the Thermals having to do with Hummer.

Other bands who have reportedly turned out the car manufacturer include LiLiPUT, Talking Heads, Smashing Pumpkins, Four Tet, Caribou, and the Soledad Brothers.