After holding out for some time, Victory Records has begun adding it's catalogue to Apple's popular iTunes service. The label had originally hesitated with owner Tony Brummel concerned about the "entire musical experience" of albums, which he argued included the entirety of the recording, artwork and lyrics.

Brummel had also attempted to work on promotions with Apple CEO Steve Jobs. It is not entirely clear what motivated this change of heart, but Apple has begun offering both full lengths from Hawthorne Heights, as well as catalogue material from Taking Back Sunday, Thursday and others.