The Silver Sprocket Bicycle Club has unvieled their first designer plush, The Gooberry. The toy was designed by Attaboy, known for his Axtrix and Dunny toys, and co-founder of the Hi Fructose counter-culture art magazine. Measuring 12.5 inches tall, the Gooberry is the first designer plush to feature a vibrating pull-string sound-box and squeakers. According to the manufacturers,

Like a newborn's skull, their soft skin has yet to be fully formed, so a Gooberry is very impressionable and extra-sensitive to your each and every touch! DO NOT pull a Gooberry's string, as each pull, although wholly satisfying to you, brings the Gooberry that much closer to a most painful death.

Limited to 600 pieces, the toy is available now from Silver Sprocket, and to retailers via DKE Toys Distribution. The Gooberry was also recently violated by Roxy from The Epoxy's new band, Roxy Epoxy and The Re-bound.

Along with making these toys, Silver Sprocket is responsible for albums from Vic Ruggiero, Phenomenauts and many others.