Counting Crows are the latest major act to go label-free. Frontman Adam Duritz explained:
Eighteen years ago, when Counting Crows signed our first record contract, we were an unknown band signed to DGC, the cool indie-flavored boutique label of Geffen Records. Our label mates were Sonic Youth, The Posies, Nirvana, The Sundays, Maria McKee and That Dog, to name a few. Bands knew each other, played on each other's records, toured together… It was a dream environment to be a musician, even for that time.
But these days, it's a different world for a band than it is for a label. A lot of people think it's a tough time to be a band but we don't feel that way. The internet opens a world of limitless possibility, where the only boundaries are the boundaries of your own imagination. We want a chance to push those boundaries back as far as we can. Unfortunately, the directions we want to go and the opportunities we want to pursue are often things that our label is simply not allowed to do.