The third part of Dream Not Of Today's interview with Fat Mike of Fat Wreck Chords and NOFX has been posted. In this segment, Mike talks about the future of the label, particularly as related to the new pricing model that they are trying. He notes:
Now we're selling CDs for four bucks, so it's about the same thing. It's just like it was when we started. It's not some big deal. We just have to keep our expenses low, we're not going to spend fucking marketing dollars at chain stores. We're just taking it back to how it was. To how punk labels used to be in the eighties. A lot of bands aren't spending $20,000 or $30,000 in the studio anymore. They're spending $5,000. I have a really nice studio in San Francisco and I'm giving it to bands for $8,000 and they can stay there for the month.
It's not like the label can close any time soon, because I got NOFX that still sells hundreds of thousands of records and the Gimme Gimmes still sell that many. The last Strung Out record still did 60,000.