Devo have donated proceeds of the sale from their single "Whip It" to a PETA run campaign to free Tigers and other large cats from Circuses. Although the specific terms of the donation were not disclosed, it appears to have been a substantial one-time payment that has already occurred. In a press release, Devo stated:

"As Ringling Bros. relies on the fear of whips to force lions and tigers to perform, Devo is pleased to make a grant to PETA from the royalties of 'Whip It' for their campaign to free big cats from this abuse. We hope that all circuses will continue to evolve by spotlighting human creativity rather than degrading animals."