In the cold Toronto winter of 2009, !ATTENTION! was formed when five best friends got together to scratch an itch festering in their beards since high school. After releasing a 5–song demo through Juiceboxdotcom (juiceboxdotcom.com), the band followed up with a 7–inch EP in 2010 on Labeled Records, with a supporting tour throughout Eastern Canada. Fueled by a steady diet of fast beats and voracious snacking, the boys in !ATTENTION! continue to damage their eardrums and vow to remain true till deaf.