Aimee Echo and Jamie Miller formed theSTART in the Fall of 1998, citing a mutual love of dark wave, dance music and art rock. The prophetic nature of their name revealed itself quickly as they would be among the first of the crop of the new New Wave, alongside bands like the Faint and Le Tigre.

Renown for delivering a raucous live set, they've shared stages with a variety of bands, ranging from Alt–Rock scenesters (Garbage, The International Noise Conspiracy, Cave IN, John Frusciante, Weezer, Melissa Auf der Maur, Sparta, Burning Brides, The Von Bondies, Team Sleep, Head Automatica) to punk rock royalty ( Alkaline Trio, AFI, Hot Water Music, Offspring) to Goddess–fronted rock ( X's Exene Cervenka, Berlin, and Bow Wow Wow).