Though the company shelved the ads and fired the agency responsible, many people remain disappointed in the use of images of deceased punks Kurt Cobain, Sid Vicious, Joey Ramone, and Joe Strummer. The posters, created by Saatchi & Saatchi London, depicted the iconic personalities as angels wearing the famous boots. Joey Ramones' brother, Mickey Leigh, issued the following statement about the use of his late brother's image:
Obviously, we are in the same position as Courtney Love, as well as the Estates of the others depicted (in the ad). We were never consulted about this ad. We were never asked for permission to use Joey's image, or paid for the use of it. As Executor of my brother's estate I never would have approved this ad as Joey never wore these shoes. And, not that my brother was terribly religious, but the fact that he was Jewish, and this ad is not exactly Kosher, makes it that much more inappropriate, inconsiderate and contemptible.
Though we were about to formulate a statement to the above effect, Courtney certainly has a louder, more influential voice, and I am thrilled that she got through to the them.
Courtney's response is what convinced the company to apologize and pull the ads.