The South by Southwest music festival will take place from March 17th to the 21st of 2010 in Austin, Texas. Organizers have announced the first batch of showcasing bands, a list that includes Broadway Calls, Apostle Of Hustle, the Riverboat Gamblers, Japandroids, the Pack A.D., and Steel Train, Frightened Rabbit, Past Lives, Geeks and others.

You can find the full list at the