PETA explained the awards, making reference to some of the nominees:
Whether it's including pro-vegan literature in all merchandise orders or always making room for animal activists on tours, Fearless Records, Fueled By Ramen, No Sleep Records, and Equal Vision Records all go the extra mile to promote animal-friendly attitudes--and that's why they're all up for the Libby Award for Most Animal-Friendly Record Label from peta2, PETA's youth division. The sixth annual Libby Awards ("Libby" is for "liberation") honor animal-friendly people and products.
Twenty-nine Libby Awards will be given out this year, recognizing the most animal-friendly band, peta2's favorite breakthrough artist, the top animal-friendly celebrity, and more. Voting ends on December 23, and the winners will be announced on January 17. The winners will be chosen by peta2 based on equal consideration of three factors: the number of votes received, the quality of the animal-friendly product or the nominees' enthusiasm for being animal-friendly, and feedback from the nominees' fans.