American Football have premiered a video for "Never Meant." It appears on their recent reissue of American Football. Director Chris Strong adds:
The video takes place in Urbana Illinois circa 1999. The song about breaking up, moving on and forgetting so I made a story about a brief relationship occurring between two characters at the end of their college experience. I wanted to craft a story that referenced the original album artwork so we shot in and around the house that appears on the original album cover and used the cover image as a jumping off point for the story.