No Sleep Records is the latest label to unveil 2011 subscription packages. They're offering eight different tiers, ranging from a CD-only package for $95.99 to a deal that will include all CDs, LPs and 7-inches, as well as other goodies like a No Sleep banner, coffee mug, screen print, jacket and shirt for $319.99. The label is promising over 20 releases in each pack, from bands such as No Trigger, Balance and Composure, The Wonder Years, La Dispute, Into It. Over It., Former Thieves and others. More info on the packages is available here.
What do you think about labels offering subscription packages? Does it benefit the labels or the subscribers more? In this day and age, does such a thing as label loyalty exist anymore?