Trent Reznor's streaming service to be location, context sensitive

More information is surfacing about the curated music service being set up by Nine Inch Nails' Trent Reznor and Dr.Dre. According to an AV Club report:

But while some musical guidance sounds innocent enough, Beats goes much further than just another spin on the iTunes Genius function. It also uses GPS to track its users, always knowing exactly where you are and, eventually, learning your habits. Iovine says, "If you go to the gym, we'll know where you are. So when you wake up in the morning, there will be a list waiting for you." The lists will be available for a myriad of situations, including Reznor's example, "driving through Memphis."