AboutAn independent record label which was started in 1996 by Richard Branson, four years after he sold Virgin Records to EMI. Over the years V2 acquired Junior Boy's Own, Gee Street Records and Big Cat Records. The label also licenses many labels, such as Wichita, Luaka Bop, City Slang and Modular.
In 2006 Branson sold V2 Records North America to Sheridan Square Entertainment for $15 million. They since have merged V2 North America with their label Artemis Records.